Casa Tarradellas Mercadona

Mercadona ha incrementado sus compras en Castilla-La Mancha hasta los 1.379 millones durante 2016, lo que supone un 3 % más que el año anterior. Desde la cadena de supermercados consideran que, con estos datos, “un año más, el efecto dinamizador de la compañía ha vuelto a ser una constante, gracias a la relación comercial que la empresa mantiene con más de 554 PYMES castellano-manchegas, que junto con Mercadona y sus interproveedores, generan un total de 14.977 empleos directos e indirectos en la región”.

La red ha creado en el último año 40 puestos de trabajo y cuenta en Castilla-la Mancha con una plantilla de 3.495 personas, “todas ellas con contrato estable y de calidad”, ha informado Mercadona en nota de prensa. “Con ello, la compañía ha reforzado el compromiso que mantiene con la generación de empleo estable en la región”.

La compañía cuenta en la región con 78 supermercados y este mismo lunes reabre, tras una reforma integral para adaptarlo al nuevo Modelo de Tienda Eficiente de la compañía, el centro situado en Fuensalida (Toledo), concretamente en la Avenida San Crispín, 102.

La reforma ha supuesto una inversión de un millón de euros y la participación de 30 proveedores que han dado empleo a 120 personas durante la obra. El nuevo supermercado presenta un nuevo diseño que mejora la distribución, la decoración y la disposición de todas las secciones con el objetivo de mejorar y optimizar la experiencia de compra de sus “Jefes”, como la compañía denomina internamente a sus clientes.

La nueva tienda eficiente de Mercadona en Fuensalida cuenta con una superficie de sala de ventas de 1.690 metros cuadrados y dispone de un diseño totalmente renovado respecto al anterior modelo de tienda con nuevos colores y materiales, tanto en la fachada exterior de acceso al supermercado como en la distribución de las distintas secciones. Cuenta además con amplios espacios diáfanos que facilitan la entrada de luz natural y colores cálidos en la delimitación de los distintos ambientes.

Novedades en todas las secciones

Además, presenta novedades en todas las secciones y de ellas se benefician tanto los “jefes” –como denomina la empresa a sus clientes–, como los trabajadores, los proveedores y la sociedad.

Por ejemplo, dispone de una nueva entrada con doble acristalado que evita corrientes de aire, lineales específicos de leche fresca y zumos refrigerados, máquina de zumos de naranja recién exprimido, un nuevo punto de acabado para la carne, una góndola central en la perfumería para la cosmética especializada y una nueva exposición en la pescadería para los productos de concha, entre otras novedades.

Este nuevo Modelo de Tienda Eficiente de Mercadona también busca ofrecer un mejor servicio para facilitar el acto de compra de los clientes mediante la ampliación de los pasillos de fruta y verdura, un nuevo modelo de cesta de la compra y dos modelos de carros, mucho más ergonómicos y ligeros.

Adicionalmente, con el objetivo de facilitar las tareas diarias de los trabajadores, este nuevo supermercado incluye múltiples medidas para mejorar la ergonomía y eliminar sobreesfuerzos. Para el diseño del nuevo mueble de caja, Mercadona ha contado con la colaboración del Instituto de Biomecánica de Valencia. Además, dispone de zonas comunes para que los empleados disfruten de una mayor comodidad en sus momentos de descanso, “así como una zona comedor más equipada y unas taquillas personales más amplias y cómodas”.

Ahorro energético

A nivel medioambiental, se han tomado medidas que permiten reducir hasta un 40% el consumo energético respecto al modelo de tienda convencional, debido a la mejora del aislamiento térmico y acústico, optimizando los materiales y el grosor de paredes y techos y con nuevos arcones de congelado más eficientes energéticamente y respetuosos con el medioambiente. Además, cuenta con un sistema de iluminación LED automatizado que se regula según zonas y momentos del día, para una gestión energética mucho más eficiente.

Igualmente, este Nuevo Modelo de Tienda de Mercadona, completamente conectada tecnológicamente, integra una serie de dispositivos electrónicos y herramientas colaborativas para los trabajadores, con los que poder compartir información desde cualquier sección de la tienda; lo que facilita la autogestión de cada supermercado y agiliza los procesos de toda la cadena.

Entre los nuevos dispositivos, se encuentran, entre otros, la línea de cajas, las balanzas o el uso de tabletas electrónicas que sustituyen al papel para realizar gestiones administrativas. Todo ello permite optimizar los procesos y conocer la gestión de la tienda en tiempo real, lo cual facilita la toma de decisiones y contribuye a una mayor agilidad, especialmente, en la gestión de los productos frescos.

El horario de apertura del supermercado es de lunes a sábado, de 09.00 a 21.30 horas, y dispone de un aparcamiento de 160 plazas para facilitar el acto de compra a todos los clientes que se desplacen en vehículo privado. Además, Mercadona ha habilitado su servicio a domicilio y la compra online a través de la página web www.mercadona.es.

Con esta nueva apertura, los clientes de Mercadona se beneficiarán de su política comercial denominada S.P.B. (Siempre Precios Bajos), que la compañía utiliza “de forma exclusiva y que consiste en garantizar el menor precio unitario de los productos, con la mejor calidad, de forma permanente”.

Mercadona tiene previsto para el ejercicio 2017 invertir 180 millones de euros en reformar y renovar con este Nuevo Modelo de Tienda Eficiente 126 tiendas repartidas por toda España, así como invertir 5 millones de euros en I+D+i en nuevas mejoras informáticas.

Para saber más Casa Tarradellas Mercadona eldigitalcastillalamancha.es

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