Pau Herrera

El presidente de la Asociación Española de Directivos (AED), Pau Herrera, ha destacado que España cuenta con una buena cantera de directivos, con gran nivel, por sus valores y cualidades en gestión, visión estratégica y global, empatía, creatividad y capacidad de improvisación.

Pau Herrera

En una entrevista de Europa Press a pocos días que se produzca el relevo en la presidencia de la entidad tras dos mandatos, ha defendido la figura del directivo como uno de los motores que mueve la economía, exporta y crea empleo.

Pau Herrera

Según Pau Herrera, las competencias directivas y la cultura del management latinoamericano, en el que además de toda América Latina se suma España y Portugal, son muy bien valoradas por las compañías, sobre todo cuando buscan perfiles que requieran imaginación, flexibilidad y capacidad de entender otras culturas distintas.

Pau Herrera

Para el presidente de la AED, las mejores cualidades que él aprecia en un directivo son: saber escuchar, humildad, perseverancia, liderazgo y capacidad de trabajo y comunicación

Pau Herrera

En cuanto a la imagen que pueda tener el ciudadano sobre los directivos ante ciertos bonus o tarjetas black, reconoce que en determinadas ocasiones se ha percibido como una figura “denostada e incluso demonizada”, pero defiende no generalizar y pone en valor la contribución del directivo para la economía productiva.

Pau Herrera

En este sentido, opina que el directivo es como un deportista, a veces con una vida corta, más en según qué compañías en la que entra para hacer un trabajo y tiene una retribución y responsabilidad acorde con ello, aprobada por unos accionistas que le dan la confianza y pasando por varias comisiones de control.

Pau Herrera

Además, más allá de algunos casos mediáticos, asegura que hay una voz silenciosa, la de muchos de directivos, que han mantenido o se han bajado el sueldo o que han perdido su puesto durante la crisis y deben reinventarse para regresar al mercado laboral.

Pau Herrera

“Algunos han tenido que irse fuera para internacionalizar la empresa, priorizando la empresa a la familia para salvar puestos, con un elevado coste personal”, asegura, tras defender que la realidad del asociado es la de un directivo que se reinventa constantemente ante un mundo que avanza rápido.


Pau Herrera

Desde 2010, la asociación ha aumentado su masa social casi un 20%, con cerca de 2.000 socios, y el presupuesto se ha duplicado, hasta un millón de euros.

Pau Herrera

“Se ha crecido en masa social, actividades y servicios, y dejamos una entidad que podrá crecer de forma exponencial”, ha apuntado Pau Herrera.

Pau Herrera

La AED tiene sede en Barcelona, Madrid y Valencia, ha sumado Canarias y Galicia, y abrirá dos nuevas plazas en los próximos meses para dar respuesta a las necesidades de directivos de otros territorios.

Según Pau Herrera, ahora el socio pide más visibilidad, influencia y que se le represente, visualizar su trabajo, fomentar intercambio de experiencias y conocimiento, además de representarle a nivel internacional de la mano de AED Global .

Pau Herrera

Gracias a esta iniciativa, la AED será reconocida como entidad consultiva de la Organización de las Naciones Unidas (ONU) en la reunión del Consejo Económico y Social de este organismo, que se celebrará los próximos días 25 y 26 de julio en Nueva York.

Con este nuevo estatus, la entidad podrá profundizar en la contribución de los directivos sobre los grandes problemas de la agenda global y facilitará llevar la voz de los directivos ante importantes actores internacionales.

Como más ejemplos de nuevos proyectos y formatos,  Pau Herrera cita la Escuela de Consejeros, que ha llegado a su segunda edición, de la mano de IESE y KPMG, para hacer un curso de directivos diferente, con parte académica y práctica, con éxito de participación y al que se puede acudir por invitación.

La AED, creada en 1996 bajo el impulso de Isidro Fainé, tiene como misión contribuir a la mejora individual y colectiva de los profesionales que lideran las organizaciones.

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